Sales Executive / Key Account - Retail (Dallas, Texas) Job at CYDSA, Dallas, TX

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  • CYDSA
  • Dallas, TX

Job Description

Job Description

Reporting to the National Sales Manager, the Sales Executive / Key Account Manager – Retail is responsible for driving commercial growth, maximizing distribution opportunities, and expanding strategic accounts within the Dallas–Fort Worth region and the broader Texas retail market .

The role focuses on developing new business while managing and growing an assigned customer portfolio that may include retail chains, wholesalers, independent stores, distributors, and selected industrial clients , depending on market needs.

This position requires a strong hunter mentality , excellent relationship‑building skills, and the ability to develop tailored commercial strategies in a competitive B2B and B2R (business-to-retail) environment.

Responsibilities

  • Proactively identify and secure new business opportunities in the retail and wholesale sectors across the Texas territory.
  • Manage the full commercial cycle: prospecting, needs assessment, proposal development, negotiation, closing, and account follow‑up.
  • Build and maintain long‑term relationships with retail buyers, purchasing managers, distributors, wholesalers, and key decision‑makers.
  • Expand product placement and improve distribution across assigned retail channels and market segments.
  • Develop regional sales strategies aligned with market demands, customer insights, and competitive dynamics.
  • Implement customer‑specific commercial programs, promotional activities, and point‑of‑sale initiatives to increase brand presence and sell‑through.
  • Analyze market data, customer performance, and sales trends to identify opportunities for growth and improvements.
  • Collaborate with marketing, supply chain, finance, and operations to ensure product availability, accurate pricing, and strong service execution.
  • Prepare and maintain accurate sales forecasts, pipeline reports, and account plans.
  • Deliver exceptional customer service, addressing issues proactively and offering solutions that support long‑term retention.
  • Achieve or exceed revenue, distribution, and profitability targets.
  • Travel as required to visit customers, attend meetings, and participate in industry events.

Requirements

  • Bachelor’s degree in Business, Marketing, Sales, or a related field.
  • Minimum 5+ years of B2B or B2R sales experience , ideally within sectors such as:
  • Retail and wholesale distribution
  • Consumer goods / General merchandise
  • Industrial supplies or hardware/ferretero
  • Food manufacturing / food ingredients (plus)
  • Proven success developing new accounts and growing existing customers.
  • Experience selling to retail chains, regional buyers, wholesalers, distributors, and purchasing departments .
  • Strong prospecting, negotiation, and closing skills with a demonstrated track record of revenue growth.
  • Advanced proficiency in English and Spanish (written and spoken).
  • Experience working with CRM and ERP systems (SAP preferred).
  • Strong organizational skills, analytical thinking, and a high degree of autonomy.

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