Job Description

We are Joie , a global baby gear brand established in 2011 and distributed across over 85 countries.

At Joie, we prioritize designing products with families in mind. Our commitment extends to fostering joy-filled workplaces, where we celebrate our team members' skills, and nurture their development.

We offer superior health and welfare benefits, boasting a $0 Copay / $0 Deductible Medical & Prescription Plan Design, a 401(k) with a 6% Employer Match, Vision and Mental Health Benefits.

With our continued growth, and expansion into the US Market, we're seeking Product Marketing Manager to join our Brand Marketing team in our Morgantown, PA offices, located just a mile off PA Turnpike exit 298.

The Product Marketing Manager serves as the product expert for Joie’s portfolio of car seats and baby carriers in North America and will be responsible for planning and executing creative assets for all product marketing materials, with a focus on go-to-market launches and lifecycle marketing developments.

A successful Product Marketing Manager will develop a deep understanding of baby gear and take ownership over both strategy and execution within their category, guiding how we translate our products’ features and benefits into compelling messages for consumers and retailers, and ensuring key stakeholders and cross-functional teams are abreast of key launch timing and placements.

Essential Duties and Responsibilities

Product & Strategy

• Accountable as subject matter expert and point of contact for brand, digital, sales, retail and creative teams on assigned product category.
• Inform and train cross-functional team members of new product launches, including in portfolio positioning, competitive SWOT analysis, and launch plans for D2C and retail.
• Lead cross-functional teams to gather feature lists and create competitive analysis to inform product positioning and messaging development for owned at retail channels.
• Lead product launch post-mortems, evaluating process and performance to 1) report to leadership, 2) inform optimizations for future launches, 3) inform updates needed for messaging and assets for product growth phase.

Go-to Market Execution & Lifecycle

• Oversee go-to-market schedule for new projects within assigned category to ensure that all necessary marketing materials are created to support in-store and online launches.
• Guide strategy and marketing throughout the product lifecycle (Introduction, Growth, Maturity, Decline) based on internal and competitive findings.
• Lead product launch post-mortems, evaluating process and performance to report to leadership, inform optimizations for future launches, and update messaging and assets for product growth phase.
• Establish new initiatives to reignite product performance as needed based on market feedback.
• Work alongside Product Managers and cross-categorical Product Marketing Manager to define product positioning and target audience for each new product launch within designated category.

Photography & Videography

• Responsible for strategic oversight and project management of all product photo and video shoots, ensuring that all pre-production responsibilities are assigned and delegated as needed, acting as brand team lead on site for the shoot, and overseeing post-production process from the brand side – this includes photo clipping, editing, and asset placement.
• Partner with North American Brand Manager with preparation and on-site facilitation of lifestyle photo and video shoots. At times, serving as the on-site product expert, directing photo and video crew and models, writing product capture scripts and briefs, and selecting marquee photo and video footage for production and adverts.
• Provide input on marketing video and lifestyle shoot planning to ensure the right stories are being told.

Creative Direction

• Work with Digital Marketing Manager and North American Brand Manager to plan product launch and lifecycle content for strategic digital channels including social media, web and email.
• Brief creative vision for production and promotional launch content into creative team and lead asset development process.
• Evaluate competitor product marketing within designated category to evaluate and enhance our messaging and assets.

People & Communication

• Develop internal email campaigns to disseminate new product information to key stakeholders and cross functional teams.
• Work with Product Management team to map out an integration plan for product marketing to integrate in the product development process.
• Connect with Compliance, Legal, and Upper Management teams on key product launch materials to ensure product messaging, visuals, and production materials are deemed acceptable for public consumption.
• Represent the brand team at domestic product expos and events, serving as a brand representative and product expert.

This position description is intended to provide a summary of the essential duties, tasks and responsibilities of this position and shall not be considered an exhaustive listing of all work requirements.

Requirements & Qualifications

Experience & Education

• Five (5) to eight (8) years of marketing experience, consumer packaging goods is preferred.
• Experience:
• leading go-to-market launches for physical consumer products, including cross-functional coordination with product, sales, digital, and creative teams.
• of product lifecycle marketing strategies, including launch, growth, and optimization phases.
• with regulatory and compliance review processes for consumer products, particularly as they relate to product claims, visuals, and marketing materials.
• of in-store displays, POP’s, and packaging is highly desirable.
• a multi-national company highly desirable.
• Bachelor’s degree in marketing, business, communications, or other related field or equivalent combination of training and work experience.

Skills & Competencies

• Strong understanding of marketing message development, with the ability to translate product features into tangible consumer benefits.
• Ability to lead cross-functional launch execution without direct authority, balancing timelines, stakeholder input, and brand standards.
• Exceptional organizational, project management, and time-management skills; able to manage multiple priorities, workflows, and deadlines with accuracy.
• Demonstrated ability to plan effectively for both short- and long-term needs by analyzing key issues, gathering and integrating information from multiple sources, and recommending practical solutions.
• Strong interpersonal and communication skills, including the ability to influence, persuade, and collaborate effectively with diverse internal and external stakeholders.
• Communicates clearly and effectively in individual and group settings; listens actively; writes convincingly; and facilitates effective information exchange across teams and leadership levels.
• Identifies and solves complex problems by evaluating underlying causes and recommending well-reasoned solutions.
• Builds and maintains effective professional relationships through consistent, positive, and sound judgment–based interactions.

Technology

Proficient in :

• MS Office Suite; Required
• Digital Asset Management software; Media Valet preferred.
• Project Management software; Wrike or Asana preferred.

Familiar with :

• Corporate travel systems, Navan preferred.
• Contract management software; Cobblestone preferred.
• Corporate credit card expense management software, BILL Spend & Expense preferred.
• Payroll systems, Paycom preferred.
• Ability to quickly and proficiently learn new software with ease.

Other

• Must have valid passport or Real ID

As business needs warrant:

• Domestic Travel up to 10%
• Ability to work extended hours may, on occasion, include nights and weekends.

Applicants must be currently authorized to work in the United States on a full-time basis.

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