Job Description

Charter One works with schools across the country to provide all-inclusive education management services. At Charter One we pride ourselves on our thorough knowledge of charter school operations, academics, finance, human resources, information technology, marketing, and more. We handle the day-to-day work so that client school boards can focus on governance and policy issues to be sure that the vision and mission of the school are being carried out properly.

This role is a full-time, in-office position located in Mesa, Arizona . The role is responsible for providing support to overarching digital media strategies and tactics. Duties include but are not limited to supporting the overall infrastructure of client social media accounts, ensuring they are appropriately set up and aligned with overall digital channels, including web, search and display, digital ads, and analytics to align organic and paid growth strategies and campaigns. This role also provides support to the build, placement, and maintenance of quarterly paid social campaigns on Meta, Google, Instagram, Facebook, and YouTube. The Digital Marketing Coordinator collaborates with cross-functional teams and supports coordination between marketing and IT to ensure website infrastructure and performance tracking support campaign execution and measurement.

Responsibilities include but are not limited to:

• Assist in the placement of social media ads for internal and external stakeholders across multiple digital platforms, including Facebook, Instagram, LinkedIn, YouTube, Google, and more.
• Assist with ongoing monitoring, optimization, and reporting of paid digital campaigns, including budget pacing, creative performance, and audience targeting.
• Support A/B testing of ad creative and messaging to improve campaign performance.
• Prepare performance summaries and dashboards for internal stakeholders, highlighting trends, insights, and recommended optimizations.
• Support the execution and maintenance of digital marketing efforts within Salesforce Marketing Cloud and related CRM systems, including basic data hygiene, reporting support, and campaign coordination.
• Support the setup and maintenance of client Google Business pages
• Support positive brand and reputation management efforts for all stakeholder groups.
• Collaborates with the digital marketing manager and social media specialists on paid and organic social media placements.
• Supports the execution of marketing and public relations events for Charter One and its clients, including but not limited to groundbreaking events, open-house events, and information sessions.
• Supports the setup and optimization of company and school pages within managed social media platforms to increase the visibility of client school social content.
• Support Acuity platform efforts for tour scheduling and calendar management.
• Assists with multiple projects as assigned by the director or digital marketing manager and works independently in a detail-oriented, fast-paced, fun, innovative, and deadline-driven environment.

Required Skills/Abilities:

• Strong organizational and multi-tasking skills.
• Ability to collect and interpret feedback, execute on vision, and collaborate closely with marketing team members.
• Ability to work in a fast-paced environment while managing competing priorities.
• Problem solver with a positive can-do attitude.
• Ability to work independently.
• Collaborative team player and self-starter.
• General proficiency in Microsoft Office, Google email, Instagram, Facebook, YouTube, and Google Business.
• Proven experience in social media marketing or as a digital media specialist is a must.
• Adequate knowledge and implementation of SEO on web and social.
• Experience in creating and tracking paid social ads in Meta and Google.
• Demonstrable social networking experience and social analytics tools knowledge.
• Knowledge of online marketing and a basic understanding of major marketing channels.

Preferred Skills/Abilities:

• Proficient in Wrike project management, Acuity, and Salesforce software a plus.
• Experience with project and client management is a plus.
• Previous advertising agency experience is a plus.

Education and Experience:

• Bachelor's degree in marketing, public relations, journalism, or related field preferred.
• At least two years of digital marketing experience is preferred.

Charter One offers a competitive salary that is individually determined based on education and experience. We offer health benefits, paid time off, and 401k investment options including employer contributions.

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